The project of Hoi An City was honored to receive this award in the category of "Impactful Digital & Inno-tech" with the project "Digital Craft Village". This is an important achievement, recognizing the efforts in promoting digital transformation in traditional craft villages in Hoi An.
The program "Hoi An - Digital Craft Village" kicked off with a Talk Show taking place on May 31, 2024, within the series of events "Nhan Hoa Nghe Hoi An 2024", organized by Hoi An City People's Committee in coordination with HoiAnLife Innovation Lab and Tonkin Media, inviting leading experts in the fields of sales, promotion, marketing and communication to share with businesses, business owners and household representatives in Hoi An city experiences in applying technology to enhance product value and access domestic and international markets.
Hoi An currently has about 50 traditional occupations and craft villages, many of which are recognized as National Intangible Cultural Heritage. These occupations and craft villages are still being focused on by the city to preserve cultural values, promote sustainable creativity and global integration. In particular, Hoi An is also a member of the UNESCO Creative Cities Network in the field of Crafts and Folk Arts.
The Kotler Awards 2024 is not only a recognition for the organization of the program "Hoi An - Craft Villages Up to Number" but also a motivation for Hoi An to continue promoting traditional cultural values and the spirit of innovation to open up opportunities for cooperation and sustainable development in the future.
Loan Vinh
