According to the traditional funnel, businesses often consider new customers as customers and ignore old customers. Meanwhile, if the customer retention rate just increases by 5%, it can help businesses increase profits from 25%-95% (According to SmallBiz Genius).
Therefore, the CNV Loyalty Ecosystem quickly dominates the market with effective and modern customer care solutions to help businesses develop sustainably in the age of digital transformation.
Loyalty App - Lean, smart, and convenient customer care solution
Focusing on exploiting old customers is a smart way for many businesses. However, the use of manual methods such as hard-point cards, preferential vouchers, SMS messages, ... is always slow and expensive. As a customer care application, the Loyalty app integrates more than 50 features to replace and supplement activities of old customer care, providing a streamlined, smart, and convenient solution - which allows businesses to take care of up to 10,000 customers at the same time.
In this case, lean must meet two basic requirements: ease of use and super savings. Particularly, Loyalty App owns a simple interface for both customers and businesses because every item is detailed and clear. In just a few seconds, customers can order online, receive rewards and earn points. Businesses also easily create promotions, gifts and send them to all customers in a few steps.
Especially, with the Customer Data Platform, the Loyalty App helps businesses automatically save customer information quickly. Additionally, this app not only reduces difficulties in collecting a list of old customers, implementing 0VND remarketing campaigns targeting correct insights, and researched consumer behaviors but also helps businesses earn 306% higher profits than usual (according to Motista).
In addition, when building an App on the CNV Loyalty platform, businesses can design their own interface based on the brand identity such as color and logo, spreading out the brand spirit, and bringing the reality of brand experience up to 95%. Meanwhile, businesses only need to pay a one-time fee to use it for life - a bargain for any business, including micro, small and medium enterprises (MSMEs).
Loyalty App shows agility, intelligence with many breakthrough features to forestall the market such as Affiliate Marketing - a form of linking to increase high-quality new customers from a customer database.
According to a research by Hubspot, only about 3% of customers believe in the words of a salesperson, but more than 52% of them will believe if they are introduced by friends and relatives. Another study by XM Institute found that after experiencing positively with a company, 77% of customers would like to recommend it to their friends. It proves that businesses can collect a huge number of new customers with Loyalty App.
Regarding convenience, App Loyalty can be installed on smartphones, Ipads, and PC so that allows users to experience anywhere, anytime with just small devices. The Internet of Things (IoT) enabled us to do many things on the Internet, including transferring money.
Topup feature "pay first - use later" on Loyalty App not only helps customers make convenient and safe payments for all transactions but also builds sustainable cash flow for businesses.
Loyalty App - A bridge connecting customers and businesses
According to marketers, the customer experience journey starts from awareness, consideration, evaluation, purchase, retention, and the highest is advocacy including referral. Many businesses accept to spend a lot of time, effort, and finance to achieve success in the first half of the way, earning immediate profits. However, perhaps that is not a sustainable solution because businesses have to build from zero if their old customers leave.
Understanding these difficulties, Loyalty App builds a complete process including Customer App, Employee App, Booking system (Resdiary), and Loyalty Hub to create a revolving ecosystem. The continuous and sustainable growth when using App Loyalty is based on the automatically coded system including these features, each feature as a link in a chain.
With the Customer App, personalization is emphasized to bring a complete experience, turning your consumers into die-hard fans, who trust products and services, ready to recommend forever.
Making a purchase or using a service does not stop as soon as the transaction ends, Loyalty App provides up-to-date features such as Push Notification (notification), Call in App, Loyal program, Birthday gifts, News updates... personalizing and sending to each customer. That will make them feel cared for and respected. According to SmallBiz Genius, more than 56% of customers are loyal only to brands, which respect them.
When the trend is customer-centric, the competition of businesses is increasingly fierce. In addition to ensuring good product quality, everyone wants to create a different and unique experience and service to win market share. Keeping up with that trend, Loyalty App designed the CNV Resdiary feature - a quick and easy booking application for some specialized industries such as restaurants, hotels, salons, spas... An appointment will deliver a professional experience, help customers save time, especially limit contact (in the context of COVID - 19) while still bringing maximum operational efficiency.
Moreover, to enhance the experience for both businesses and customers, a new feature is launched: using App Loyalty via Zalo. This is a CNV solution corporate with Zalo. Through Zalo Official Account, businesses can take advantage of the familiar customer care channel on Zalo, while still own the full set of 50 unique features of CNV Loyalty.
Besides, the CNV Loyalty ecosystem accompanies the business management team with the ideal app pair: Employee App - Employee Management to ensure work efficiency, minimize mistakes and losses; and Loyalty Hub helps track all business activities to have changes and timely handle.
CNV Loyalty App is currently being deployed for 6 main industries including Beauty & Health Care, F&B, Retail, Fitness, Auto, Hospitality, reaching thousands of businesses across the country with more than 500 brands, which successfully implement and use CNV Loyalty App in their business models.
App CNV Loyalty is a bold but extremely practical startup idea related to technology. In fact, even though it was launched at the end of 2019, Loyalty App has attracted the attention of many investors and successfully received investment up to VND 11 billion from the Next Tech Group of Shark Binh. It promises to become the leading customer care solution in Vietnam in the next 3-5 years and reach out to other countries in the region.
The good news is that CNV Loyalty currently still applies the policy of creating an app with 0% interest installment to help businesses have the opportunity to change, freely experience new things and reach for success, especially in the devastating Covid-19 pandemic.
