Dong Thap Tourist has strongly invested in the growth factors together with the local tourism industry to solve the problem of accommodation, at the same time bringing the picture of the local tourism to more new colors, to be more attractive in the eyes of tourists. In particular, the smokeless industry promises to bring many tangible and intangible values to change the face of rural areas of Pink Lotus Land-Dong Thap.
The Covid-19 epidemic has “thrown a strong blow” to most economic activities, making many businesses unable to stand firm. Up to now, despite successfully controlling the epidemic, the consequences of Covid-19 still make many businesses fall into the state of “being hung on the thread.” To overcome the gate of difficulties, businesses should have boosts to transform themselves and return to the most powerful business race.
Sao Mai Hotel with the high-class standard is honored to welcome and serve the delegation of the State heads led by the General Secretary Nguyen Phu Trong to visit and work with the Mekong Delta provinces.
Tourism stimulation - new wine in old bottles
In the context where many localities in the Mekong Delta re-launched the second phase of their tourism stimulus programs when all activities are slowly returning to their inherent trajectory. However, Dong Thap Tourist chose the direction of “new wine in old bottles”, which does not follow the path of the first stimulus phase. More than anyone else, the Company realizes that domestic customers are the “golden star fruit”, so they must sew “three-foot bag” to enjoy the worthy income from the “domestic” customers, contributing to the development of the whole industry.
The Minister Nguyen Ngoc Thien affirmed: “Under the direction of the Prime Minister, the tourism industry is determined to achieve the dual goal of preventing epidemics safely and developing the effective and sustainable tourism to complete the target of developing the tourism to become a spearhead economic sector.” Responding to the above policy, a series of discount programs have been launched, but the quality of services has been improved much.
The Huynh Thuy Le ancient house is designed in harmony of three Vietnamese - French - Chinese styles, “attracting” visitors to Dong Thap.
The Company has been focusing on exploiting deeply the domestic customer market, considering this as a fulcrum, a support table to quickly recover with suitable products, services and price policies with new tours such as: Sunshining Autumn tours, tours of exploring Western Vietnam, tours of floating water season.... which absolutely ensure safety for visitors. In addition, the linked tours between key tourist regions create strange chains with cheerful team building activities attracting tourists. The trend of receiving investment to renew tourist areas with garden ecology and green tourism promises to create a new impetus in the coming Spring holidays.
Agricultural tourism opens up sustainable development for Dong Thap tourism economy (Photo: Internet).
In the second response scenario, when the epidemic is stablized, the Company will promote the exploitation of key and potential international tourist markets. Because, recently Vietnam has been in the list of the world’s top destinations after the Covid-19 epidemic, selected by the famous travel magazine Travel + Leisure. Many newspapers from the US, Australia, Germany, and France have written the articles about Vietnam as a good example of Covid-19 epidemic prevention and control, thereby leaving a good impression on international visitors. Great experiences in such a safe tourist paradise Vietnam will be a great choice for “Western” guests. However, promoting the “outbound” customer market will be the next goal because the demand for quality of life is enhanced, so they are willing to reward themselves with luxury tours such as tours to Mount Fuji - Tokyo - Narita; Zhangjiajie - Fenghuang Gu Zhen; Singapore - Malaysia - Indonesia ....
Transforming itself in terms of “quantity” and “quality”
An extraordinary leap always comes only after an uncontrolled drop. Indeed, the success of a business is weighed and measured through the way the business leaders manage to survive and become stronger in the marketplace. In 2020, a six-year journey, marking the transition in terms of “quantity” and “quality”, with the potential and vision of a professional investor, Sao Mai has successfully restructured, investing more than VND200 billion to develop high quality human resources. With the solid support from the parent company, Dong Thap Tourist has made a big leap in infrastructure and tourism infrastructure. Typically, the renovation and upgrading of two projects of 3-star standard Rose Hotel, 4-star Sao Mai Hotel meets the needs of tourists for upscale accommodation.
Rose Hotel - The golden point of resort, welcomes visitors to experience professional and high-class services.
Sao Mai Hotel and Rose Hotel are the pioneering accommodation establishments in stimulating tourism in Dong Thap Province with direct discounts from 15% to 20% for customers in both room service and dining and this program will last until the end of the year 2020. Mr. Tong Duy Minh - Director in charge of Rose Hotel said: “Despite giving a high level of stimulus, the quality of service of the hotel is still maintained and ensures good service quality for customers”. Located in the most beautiful center of Dong Thap Province, both the most prominent hotels are chosen by the majority of tourists by their luxurious, modern design, airy view, suitability for resort with preferential prices, enjoying the specialties of Western Vietnam. The system of restaurants and hotels of Dong Thap Tourist is really the ideal destination for tourists when visiting the Mekong Delta.
"Dong Sen Thap Muoi" immense inspiration for rural tourism in the South (Photo: Internet).
In any season, Dong Thap is also beautiful, surrounded by vast lotus fields, peaceful countryside scenery and green tourist areas that promise to satisfy visitors. Dong Thap Tourist has accelerated to the finish line in the last months of completing the business strategies. These steady steps have brought values not only in economic efficiency but also for local social security, and the Company has gradually become the leading wing for tourism in the capital city of thousand flowers.
By Lap Nguyen (synthetic)
