22/05/2024 at 12:13 (GMT+7)
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Building and developing agricultural product brands

According to the Ministry of Agriculture and Rural Development, alongside several strategies and programs related to branding and development issued by the government, there are now some flagship products receiving attention for brand building at the national level.

According to Deputy Minister of Agriculture and Rural Development Tran Thanh Nam, Vietnamese agricultural product brands are gradually proving their important role in the development of agriculture and rural areas. Vietnam has become a member of the Madrid Agreement and Protocol on international trademark registration, enabling businesses to protect their trademarks in over 100 member countries conveniently and effectively.

Based on the recommendations of the Ministry of Agriculture and Rural Development, there needs to be specific mechanisms and policies to encourage the development of intellectual property assets and brands for agricultural products nationwide. This includes establishing legal frameworks specifically regulating the use and management of national names (such as "Vietnam" or its equivalent). Particularly, there should be mechanisms to support funding for domestic and international trademark registration for geographical indications, certification marks, collective marks for key local products, services, and those associated with the One Commune One Product (OCOP) Program. Relevant units need to develop and implement systems for managing geographical indications, certification marks, collective marks associated with registration of cultivation area codes, food safety, quality certification, and authentication, as well as traceability of protected products.

In the long term, Deputy Minister Tran Thanh Nam believes that there must be sufficient legal basis for brand management. Therefore, the Ministry will direct and coordinate with relevant units to propose to the Government the issuance of a Decree on Agricultural Product Brands, focusing on establishing mechanisms and policies to encourage the development of agricultural product brands, such as: support policies for enterprises to build, develop, and protect brands domestically and internationally; support policies for communication and promotion activities for agricultural product brands; support for enhancing the capacity of associations in building, managing, and protecting national agricultural product brands; and funding support for implementing programs to build and develop agricultural product brands.